Hasbro’s eOne Takes Charge for ‘Power Rangers’ Reinvention

Source: Hasbro

The Power Rangers are on the cusp of yet another reinvention for both film and television.

Hasbro‘s entertainment studio, Entertainment One (eOne) hired producer/director Jonathan Entwistle (Netflix’s I Am Not Okay With This) to lead the development of new Power Rangers projects across both formats.

“This is an unbelievable opportunity to deliver new Power Rangers to both new and existing generations of awaiting and adoring fans,” Entwistle says. “We’ll bring the spirit of analog into the future, harnessing the action and storytelling that made this brand a success. I’m looking forward to working with the teams at eOne and Hasbro. Together, we can’t wait to share more Power Rangers with the world very soon.”

According to Nick Meyer, president, film, eOne and Michael Lombardo, president, global television, eOne, hiring Entwistle is just the start of a larger plan now that the dust has settled from Hasbro’s acquisition of eOne at the end of last year.

“Across our slate, we are looking forward to working with the most talented storytellers as we take on Hasbro’s rich fan-favorite brands and build entertainment universes around them,” they said.

Power Rangers made its U.S. debut as Mighty Morphin Power Rangers in 1993. In 2018, Hasbro acquired the franchise from Saban Brands.

Hasbro is also in development on new film properties based on its G.I. Joe, Transformers, and Dungeons and Dragons properties.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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