Playtime just got a whole lot greener.
Australian toy company Headstart revealed plans for the U.S. launch of its eco-friendly plush toys brand, Resoftables. Made entirely from recycled plastic bottles and packaged in a recycled cardboard “house,” these toys aim to make play an active part in saving the planet.
The new range of toys will include characters Kiki Koala, Lance Leopard, Sachi Bunny, Sammy Sloth, Sparkles Unicorn, and Sugar Rainbow Unicorn. In an effort to eliminate the harm of plastic entering landfills, each 9-inch toy is made from approximately four recycled water bottles.
Headstart hopes to repurpose more than 6 million plastic bottles by the end of 2021. Every product in the Resoftables range is GRS-certified (Global Recycled Standard), allowing families to realize Headstart’s mission in a fun (and cuddly) way. Starting in October, the new range will be available in its entirety at Walmart stores across the U.S.
