The fun has just begun.
Hearthsong is celebrating 40 years with reimagined branding and an expanding assortment of new brands in its e-commerce toy store at hearthsong.com.
The former mail-order catalog retailer is introducing a new motto, “We Spark Wonder, We Dream Bigger, We Play Together,” and is making changes in product, packaging, and communications. The company is also adding hundreds of new items from dozens of brands to its online assortment. While Hearthsong brand items continue to be at its core, new partnerships with both established and up-and-coming toy brands will allow the Hearthsong team to present a carefully curated set of items built around imagination.
“Since 1983, Hearthsong has been creating products that rev up kids’ imaginations and foster strong connections between kids and the people in their lives,” says Hearthsong CEO Jamey Bennett. “Our new path celebrates that rich past while opening up limitless wonderlands of play possibilities.”
