Are you ready to play?
The Toy Book‘s 39th volume continues with the 2023 Licensing & Entertainment Issue!
In this issue, we’re kicking off Licensing Expo in Las Vegas with a look at some of the hottest new licensed toys, games, and trends that retailers and other members of the trade should have on their radar for the months ahead.
Behind our cover, you’ll discover The State of Licensing Q&A, a roundtable discussion with a panel of licensing agents, IP owners, and manufacturers discussing the trends and challenges shaping the business this year. From there, our signature new product showcases emerge with a special licensing twist highlighting the best new licensed toys, collectibles, and games inspired by Anime, Automotive & Motorsports, Music, Sports Entertainment, and more.
CLICK HERE TO READ THE LICENSING & ENTERTAINMENT ISSUE!
Additional highlights include:
- From the Editor: Vegas Baby, Vegas! Commentary about the relationship between toys and licensing.
- Property Profiles on Barbie, Bluey, Monster Jam, The Lumistella Company, Teenage Mutant Ninja Turtles, and Transformers
- Keeping Up With Kids’ Brands: A look at licensing programs for evergreen favorites and emerging brands that kids will love, including MGA Entertainment’s L.O.L. Surprise!; ZAG’s Miraculous; Toikido and PMI Kids’ World’s Piñata Smashlings; JoJo Siwa’s XOMG POP!; Jazwares’ Squishmallows; Mattel’s Hot Wheels; and Crayola
- Leveling Up the Toy Aisle: The latest in video game-inspired toys
- Costumes & Characters: A look at this year’s licensed costumes
- Engaging Inventors on Entertainment Brands: TinkerTini’s Trina McFarland explores the complicated realm of designing toys for licensed IPs.
- Outside the Box: Ted Mininni of Design Force Inc. delves into the process of developing packaging for licensed brands, with Netflix’s The Witcher Season 3 program as a case study.
- Raising the Bar: Stephanie Pottick of Protect for Success delves into the ABCs of licensing agreements with a little help from Sesame Street’s Elmo.
But that’s just the beginning!
As always, The Toy Book is packed with actionable insights from ASTRA, The Toy Association, Circana, and more. And, this issue also highlights the Disney100 and WB100 licensing programs, ADK Emotions NY’s Beyblade, and features some staff picks for hot toys that provide fun in the sun.
If you’re not already a Toy Book subscriber, you can pick up a physical copy of our 2023 Licensing & Entertainment Issue on the racks at Licensing Expo in Las Vegas, beginning today.
In the meantime, flip through the pages and let us know what you think, and feel free to shoot me a note via email or on LinkedIn if there’s something that you would like to see in The Toy Book.
As always, be sure to check out toybook.com early and often and follow us on Twitter, Instagram, and LinkedIn to stay on the #pulseofplay with the latest toy news, trends, and new products all year round!
