Highlights Expands Licensing Program

Highlights for Children signed several new licensing agreements to expand the brand’s presence at retail.

New Highlights licensing partners include European toy brand HABA for wooden toys and puzzles; Leap Year for activity and art materials, puzzles, and toys; Phoenix International for novelty books; and Siscovers for bedding and home decor.

Highlights previously established programs with Lee Publications for Magic Pen, Magnetic Tins, and Invisible Ink activities; Educational Insights for interactive learning sets; Silver Dolphin for novelty books; and Trends International for sticker books.

About the author

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.