Hot Wheels Ultimate Drive-Thru Heads to Six Flags Over Georgia

Hot Wheels Ultimate Drive Thru | Source: Mattel/The Toy Book

Following a successful debut at the Toyota Arena in Ontario, California last month, the Hot Wheels Ultimate Drive-Thru experience is heading east.

The Hot Wheels Monster Trucks fleet along with iconic rides from the Garage of Legends, giant robots, and some additional big surprises will make their east coast debut at Six Flags Over Georgia on Jan. 28. Created by Raycom-Legacy Content Co. in partnership with Mattel Inc., the special socially-distanced event allows families to experience a special showcase of more than 50 life-sized Hot Wheels vehicles and Monster Trucks on a course that runs more than a mile in length.

Hot Wheels Ultimate Drive-Thru | Source: Six Flags Over Georgia

“We are always trying to think of how to best engage Hot Wheels fans, and because we can’t tour the Hot Wheels Monster Trucks Live show right now, we wanted to create something new,” says Ken Hudgens, president and CEO of Raycom-Legacy Content Co.

The kid-focused experience immerses families into the Hot Wheels world as they drive through the course while listening to an educational audio experience.

Vehicles from the Garage of Legends will include Bone Shaker, Twin Mill, Deora II, Rip Rod, Loop Coupe, and more. Tiger Shark, Demo Derby, V8 Bomber, and more trucks from the Hot Wheels Monster Trucks Live Tour will be joined by the original monster truck Bigfoot and other trucks from the legendary Bigfoot fleet.

Tickets for the event include a digital photo op and a three-pack of Hot Wheels vehicles with the option to purchase additional Hot Wheels and Bigfoot Toy Packs for an additional fee. The event is open daily for four weeks from Jan. 28 to Feb. 28, 2021.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.