I’m The Chef Too!, a monthly subscription company that specializes in home baking kits, recently signed a multiyear licensing agreement — as well as a Barbie partnership — with Mattel. A collection of co-branded baking kits will launch this month.
Pet Vet kit | Source: I'm The Chef Too!
Mermaid Mousse kit | Source: I'm The Chef Too!
Each Barbie Baking Kit will explore a different theme and celebrate the brand’s slogan of “You Can Be Anything.” The kits will range from motivating girls to follow their passion in STEM to designing an edible fashion line. It will include Barbie Pet Vet Cake Pops, Barbie Fantasy Mermaid Mousse, and Barbie Dress Up Cookies.
Each kit incorporates food, STEM subjects, art, and fun. They all include an adventure recipe, pre-measured dry ingredients, specialty supplies, and an activity guide card.
“I’m The Chef Too! is excited to be showcasing and celebrating Barbie’s growing acknowledgment of diversity, equity, and inclusivity over the years” says Lisa Wallace, Co-Founder and CEO of I’m The Chef Too! “Creating an experience for families to bake with Barbie and her friends, allows children to imagine everything they become.”
The limited-edition baking kits are available for preorder individually for $34.95 and as a bundle for $96.95 at imthechefftoo.com.
