by the Beacon Media Group Team
With great sadness, we at Beacon Media Group share news of the passing of our friend and colleague, media specialist Marilyn Feoranzo.
Marilyn brought passion, skill, and wit to her tremendous work with clients every day — skillful and astute in her mastery of media planning, and tough in her negotiation and execution of top-performing media buys across the industry. She worked tirelessly to ensure clients got nothing less than the best in media delivery. And she made us laugh every day.
Across a career spanning four decades, Marilyn managed hundreds of millions of dollars in media spending with a specialty in network, cable syndication, and radio markets at Bozell Ad Agency, eventually acquired by True North, where she worked on the JCPenney and Bausch & Lomb accounts before moving on to Unilever working on brands including Dove and Lipton Tea. She then moved to the Wyeth Ad Agency, where she worked on over-the-counter and direct-to-consumer brands such as Advil, Centrum, and ChapStick before moving to Beacon Media in New Jersey to focus her specialty on the kids and family market. With Beacon Media, for more than 10 years, she developed and executed TV buying strategies for many of the largest brands in the toy industry, including MGA Entertainment’s L.O.L. Surprise! and many more.
Marilyn retired from her duties to focus on health and family in her final year, and while we are tremendously sad that she is gone, her fire, commitment, and example will long be part of our legacy and an approach that helps drive our team to success in the future.
Marilyn leaves behind a husband, Bill, and daughters Nicole and Danielle.
Rest In Peace, dearest Marilyn. We are eternally grateful to have known you.
— The Beacon Media Group Team
