Incredible Group has signed on with PMI Kids’ World for Canadian distribution rights to the Piñata Smashlings line. The new brand is Toikido’s first internally developed intellectual property (IP) and will launch with a series of events and tie-ins throughout the year.
“Incredible Group has a long-standing tradition of success in the Canadian market, so the choice for a Canadian partner was not a difficult one,” says Omer Dekel, Chief Operations Officer of PMI. “Their enthusiasm for this brand and its toys, as well as their performance, have impressed me greatly. We’re certain it’ll be an incredible success.”
Piñata Smashlings debuted as a brand at Spielwarenmesse and will be featured in a collaboration with the game Roblox this June. Then, the brand will see the release of toys, plush, apparel, homewares, and even animation. The full schedule of releases for 2023 is summarized on the official Piñata Smashlings page. Toys for the Smashlings characters will begin their release in September. With more than 100 characters designed, the brand has a number of toy and figure options if they become popular.
Incredible Group has proven experience as a licensing distributor within North America and will lead the charge for the Piñata Smashlings brand in Canada, with retail dealings and market awareness both falling under its purview.
