JAKKS Pacific and its costume division, Disguise, have entered into a multiyear partnership with SEGA for Sonic the Hedgehog 3. The feature film is set to release from Paramount Pictures on Dec. 20, 2024.
Through this collaboration, SEGA and JAKKS Pacific will design, develop, and manufacture action figures, plush, playsets, costumes, and costume accessories.
“Sonic the Hedgehog 3 promises to be an exciting addition, with the Blue Blur embarking on his next thrilling journey,” says Kevin Feely, Vice President of Marketing at JAKKS Pacific. “The Sonic movie product has been a resounding success among retail, audiences, kids, and the enthusiastic collector community. We eagerly anticipate the return of Sonic and his beloved companions and look forward to bringing them back in a big way in 2024.”
“JAKKS Pacific has consistently delivered innovative, top-quality merchandise for the Sonic the Hedgehog brand,” says Michael Cisneros, Associate Director of Licensing at SEGA of America. “This is our third toy partnership with JAKKS for the Sonic movie franchise, and Sonic the Hedgehog 3 will be the best yet. We cannot wait to share the incredible line of toys and costumes to complement the release of the film.”
All products for Sonic the Hedgehog 3 are set to hit the market online or in retail stores late next year.
