Zoonicorn‘s U.S. master toy licensee United Smile has inked a strategic deal with Jay@Play for the distribution of Zoonicorn products. Jay@Play will serve as the brand’s exclusive distributor within the U.S. market.
This partnership with Jay@Play enables us to take full advantage of the rapidly accelerating momentum and broadening consumer affinity for the Zoonicorn brand. The leverage and market positioning we are looking to secure for our Zoonicorn products at retail is enhanced immeasurably by this new collaboration.
This new deal coincides with United Smile’s upcoming launch of a number of new products, including playsets, figurines, and plush. Jay@Play has previous experience with Zoonicorn products under the Happy Nappers line.
Zoonicorn is an animated series following the Zoonicorns, magical creatures that visit the dreams of young animals and help them learn to be self-confident, tackle challenges, and more. Each episode is a new adventure with a new dreamer. The series is produced by Toonz Entertainment and Zoonicorn LLC and is available in the U.S. on Peacock TV, Happy Kids TV, and Kidoodle.
Zoonicorn‘s third season was recently greenlit, so more products are likely on the horizon. The brand’s global licensing is shared by United Smile and Jay@Play and headed by J’net Smith of All Art Licensing.
