Jakks Pacific inked a deal with Wow! Stuff to launch MovieMates, a new brand of toys that kids can use to create their own films using stop-motion animation.
MovieMates will launch with toys inspired by Universal Pictures’ Jurassic World franchise. The collectible, highly articulated action figures come mounted on a non-removable ‘film rig.’ Using the free MovieMates app kids can recreate movie scenes or make new ones of their own. Wow! Stuff collaborated with stop-motion animation studio Aardman to create the app.
“MovieMates is one of those brands that comes along once in a while where you think, hey why hasn’t this been done before?” says Craig Drobis, senior vice president of marketing, Jakks Pacific. “Today’s online creator community has shown how kids are engaging with brands and creating content of their own.”
Kids ages 8 and up can collect three MovieMates dinosaurs inspired by the upcoming feature film, Jurassic World Dominion. The Blue Velociraptor, T. rex, and Giganotosaurus will be available at major retailers this fall.
Jakks Pacific says that the MovieMates line will expand to include additional properties next year.