Janice Ross Appointed President of Women in Toys, Licensing & Entertainment

Women in Toys, Licensing & Entertainment (WIT) appointed Janice Ross to serve as the global organization’s new president. She will succeed Ashley Mady.

“It is a privilege to lead WIT and help write the next chapter as we continue to deliver on our mission,” says Ross. “I’m energized about the future, and have a deep passion for the transformative impact WIT has on our industry. 2020 is starting out as a banner year, with additional announcements coming soon about major events and programming.”

Ross, a 25-year industry veteran and managing partner at Brand Fresh Management, has served as WIT vice president for the past two years. Prior to opening her agency, Ross held leadership roles at companies including LEGO Group and American Greetings.

For the last six years, Mady, head of brand development at Basic Fun!, led WIT to substantial growth as its president. She is credited with growing and empowering the organization “by cultivating a sense of collaboration and community, broadening participation to major retailers, top licensors and toy companies, and creating an infrastructure that has taken the organization from a completely volunteer-run entity to a successful mission-driven nonprofit, implementing operating systems, and a dedicated staff.”

“My time as President of WIT has been deeply gratifying and rewarding,” says Mady. “I have been honored and inspired every day to serve this organization alongside incredibly dedicated and passionate people. We truly do inspire together, and with Janice’s vision and dedication, there is no limit to what we’ll achieve.”

WIT is a global nonprofit and preeminent trade organization whose mission is to champion the advancement of women in toys, licensing and entertainment; inclusive of individuals and companies that share the organization’s mission.

The Toy Book is a supporting sponsor of Women in Toys.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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