Jay@Play Launches Flip 'n Play Friends at Walmart

Jay@Play launched the new Flip ‘n Play Friends line, available at Walmart stores nationwide and online at walmart.com this month.

Flip ‘n Play Friends are the combination of a stuffed toy and pillow that can be flipped upside down and inside out. Flip ‘n Play Friends are available in 10 styles and 20 characters.

Earlier this year, Jay@Play launched its FlipaZoo Sings Contest, where fans were asked to submit a video of themselves singing the famous FlipaZoo jingle. The five-year-old winner, Shelby from St. Louis, is featured in the upcoming commercial for Flip ‘n Play Friends.

About the author

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

Jay@Play Launches Flip ‘n Play Friends at Walmart

About the author

Stephanie Grassullo