Jazwares entered into a multiyear global licensing agreement with Uplift Games to serve as the master toy licensee for the pet-themed Roblox game, Adopt Me! Under the new deal, Jazwares has the rights to design, manufacture, and market various categories of toys for the property.
Adopt Me! is a game within the Metaverse where players can build and decorate houses, adopt pets, and seek adventures with other players. The family-friendly game has 1.9 million peak, concurrent users, on Roblox and is playable on mobile devices, tablets, PC, and Xbox.
“Our unparalleled expertise in bringing Metaverse IP to life coupled with Uplift Games’ smash hit Adopt Me! brings a new evolution for Jazwares as we continue to innovate the future of play,” says Sam Ferguson, vice president of licensing at Jazwares. “Fans are going to love our in-game inspired figures and playsets featuring an array of pets, accessories, and more that authentically expand the Adopt Me! experience beyond digital.”
Recently, Roblox game developers have been licensing out their titles for real-life products, bringing the Metaverse to the quotidian. The collection is set to launch online and at retailers in the spring of next year.
