Surge Licensing contracted Jazwares to create a multi-year global master toy program for Feisty Pets.
The interactive plush go from friendly to ferocious with a squeeze, with characters such as Glenda Glitterpoop, Sammy Suckerpunch, Sir-Growls-a-lot, and Vicky Vicious. Hidden “Stuffed Attitude” emotions suddenly appear with raging fans, evil sarcastic grins, or doofus smiles.
Plans for the brand include turning into a global entertainment franchise starting in the spring.