Jazwares is coming to Licensing Expo in Las Vegas with nearly 20 new licensees for Squishmallows.
“Squishmallows continue to reach well beyond the toy aisle granting us the opportunity to curate a full 360-degree licensing portfolio which allows our millions of fans to dive even deeper into the captivating world of Squishmallows,” says Judd Karofsky, Executive Vice President for Jazwares. “At Licensing Expo we’re eager to debut exciting and unique new products across a variety of categories that we know fans everywhere are going to love.”
The licenses include games, apparel, accessories, and more.
“The monumental growth of our Squishmallows Consumer Products program is a testament to the strength and popularity of the brand and the many ways it is celebrated and enjoyed worldwide,” says Sam Ferguson, Senior Vice President of Global Licensing for Jazwares. “As we further engage new category-expanding collaborations, Squishmallows continues its evolution as a highly acclaimed, multi-generational global lifestyle brand accessible to all anytime, anywhere.”
Jazwares is teaming up with the following companies:
- Andrews McMeel: Squishmallows books and calendars
- Ashtel Studios: Squishmallows oral care products, tissues, and first aid supplies
- Blueprint: Squishmallows stationery and back-to-school supplies
- Buffalo Games: Squishmallows puzzles
- Centric Brands: Squishmallows pajamas and robes
- Corsair: Squishmallows skincare, perfume, and other beauty accessories
- Curious Universe: Squishmallows arts and crafts supplies
- DIFUZED: Squishmallows apparel, bags, and accessories
- Erve: Squishmallows apparel, socks, and underwear
- Finsbury Foods: Squishmallows celebration cake
- Lazerbuilt: Squishmallows headphones and tech accessories
- Happy Helpers: Squishmallows warmable characters
- H.E.R. Accessories: Squishmallows hair accessories and jewelry
- Komar: Squishmallows sleepwear, robes, and tablet cases
- Modern Gourmet Foods: Squishmallows seasonal food products
- Stor: Squishmallows lunchware and drinkware
- Top Trenz: Squishmallows fidget toys, including magnetic sliders, pop fidgets, and water wigglers
- What Do You Meme: Squishmallows card game with exclusive Benny plush
- Winning Moves: Squishmallows games, including Top Trumps and an official Monopoly game with exclusive plush
Licensing Expo attendees can check out all of the latest Squishmallows licenses at Booth No. S212.
The Toy Book and sister publication The Pop Insider will be in attendance at Licensing Expo, June 13-15, 2023. Stop by Booth No. N249 to meet the team and grab a 2023 Licensing & Entertainment Issue of The Toy Book and our spring issue of The Pop Insider.
To register to attend Licensing Expo 2023 for free, visit licensingexpo.com.
