Just Play Debuts Limited Edition JoJo Siwa Hairdorables Dolls

One of Nickelodeon’s biggest stars is now a Hairdorables doll.

Beginning June 1, JoJo Siwa is the newest member of Just Play‘s Hairdorables squad, with new dolls available at all major toy retailers. The Limited Edition JoJo Loves Hairdorables dolls each include 10 surprises that capture JoJo’s bright personality and inspiring message to live “the sweet life.” Each new of the new dolls comes dressed in an outfit from Siwa’s D.R.E.A.M. Tour, which is currently in the midst of a 70-city trek across North America.

Geared toward kids ages 3 and up, the JoJo Siwa Hairdorables dolls also feature Siwa’s signature bow and side ponytail.

Kids and collectors looking to expand their Hairdorables collection can also be on the lookout for Hairdorables Series 2, which is in stores now. Additionally, Season 3 is on the way, with a fresh new assortment including new hairstyles with a “color, crimp, curl” theme.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.