Wow! Stuff has promoted Kaya Leadsford as Head of Global Sales six months after hiring Leadsford as UK Senior National Accounts Manager.
“I am beyond excited to get my teeth into the year ahead,” said Leadsford. “It’s such an exciting time for Wow! Stuff — this new position is perfect for taking my experience, passion, and the business to the next level!”
In her time at Wow! Stuff, Leadsford has devised and led strategic growth with major customers and developed relationships for long-term retailer partnerships. With almost 19 years of experience in the industry, Leadsford will support Wow! Stuff’s business growth and brand division development, including the newly created Puppetronics category and its Real FX brand.
“Kaya has an exemplary reputation in the toy and licensing industries — we have some spectacular products lined up for the year ahead which Kaya will be responsible for spearheading to market with her team,” said Dawn Lavalette, Managing Director. “Kaya’s proven track record for driving account growth, forging stellar partnerships, and her cohesive approach with the marketing and product development teams make her the perfect fit for leading and managing the international sales teams.”
To learn more about Wow! Stuff and its portfolio, visit wowstuff.com.
