Kids2 Introduces Bright Starts Ford Mustang Walker

Kids2 and the Ford Motor Co. are bringing some horsepower to the growing lineup of Bright Starts baby products.

Following the success of the 3 Ways to Play Ford F-150 Raptor Walker, the Ford Mustang is racing into baby departments as a new 3-in-1 walker this fall. Available now at Walmart, the Pink Ford Mustang 3 Ways to Play Walker adjusts to three different height positions for kids as young as six months. Once kids are up and walking on their own, they can steer the Mustang in any direction in push car mode. A detachable dashboard lets kids play with the ignition, shifter, and steering wheel to hone their imaginative driving skills.

“There are few cars on the road that are as instantly recognizable as the Ford Mustang, and it’s exciting to see the iconic car’s combination of design and heritage come through in this walker,” says Meryl Macune, Kids2 senior vice president of global marketing. “We can’t wait to see the joy on little faces when they take a ride in the Pink Ford Mustang.”

The Mustang will be available at other retailers in the U.S. this November, and a Red Mustang Convertible edition will hit stores in time for the holidays.

In addition to walkers, Kids2’s previous collaborations with Ford include the Rattle & Roll F-150 Raptor and Mustang Easy Grasp toy cars; F-150 Raptor Teether Keys; Ford Go Grippers Vehicles; and the Full Speed Raceway Go Grippers Playset.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.