Toronto-based Kroeger Inc. secured a deal with Dutch game maker Identity Games to serve as the exclusive distributor of Escape Room: The Game in North America.
Beginning Jan. 1, 2022, Kroeger will offer the multi-sku Escape Room: The Game brand to retailers across the U.S. and Canada, including specialty, mid-tier, mass, and e-commerce. Since its launch in 2016, Escape Room: The Game has grown to include nearly 40 titles across multiple categories for kids and adults of different skill levels spanning base games, expansion packs, and even VR editions.
‘Working with one of the most innovative and creative immersive board game developers in the segment is a true honor and pleasure,” says Kroeger President Grant Chapman. “Our team looks forward to leading the North American market expansion of the Escape Room: The Game portfolio and further partnering with the team at Identity Games to continue to evolve and expand the immersive games market for years to come”.
According to Identity and Kroeger, the new arrangement will provide opportunities to build the reach of the Escape Room: The Game brand beyond its current levels.
“While all titles are currently available on e-commerce in North America, further distribution into both mass and specialty will allow for customers to experience the vast expanse of the offerings in their favorite games stores next year,” says Identity Games Managing Director Jeroen Nugteren. “With great titles, an expansive price range, strong margins, domestic stock, brand marketing opportunities, and a high level of service, Kroeger and Identity Games are focused on doubling the North American business within the next 2-years.”
