The LEGO Group and Dodge partnered for a new multimedia marketing campaign. The campaign launched with a 30-second television commercial, “Metamorphosis.”
https://www.youtube.com/watch?time_continue=1&v=D100lDTJC2s
The initiative also includes a new LEGO Speed Champions building set featuring the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T.
The LEGO Speed Champions series features buildable iconic vehicles. The LEGO Dodge Challenger SRT Demon features two sets of wheel rims, authentic design details, and decorative stickers. The LEGO Dodge Charger has a removable supercharger and alternate engine cover.
The set also includes three LEGO minifigures: a Challenger driver, Charger driver, and a race marshal. Both cars features decorative stickers and other detailed parts.
A limited number of LEGO Speed Champions building sets featuring the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T are available for purchase on Dodge.com.
