LEGO Revs Up Lamborghini Collaboration

It’s been a high-octane week for The LEGO Group.

In addition to revealing plans to release a LEGO Technic set inspired by the Fast & Furious franchise, the company inked a partnership deal with Automobili Lamborghini.

Under the new deal, the company will issue 1:8-scale LEGO Technic Lamborghini model set. The new set will be the third vehicle in the LEGO Technic Ultimate series following the Porsche 911 GT3 RS in 2016 and Bugatti Chiron in 2018.

“Following the success of the former Ultimate models, both the Porsche and the Bugatti, it was crucial for us to find a new partner with an iconic vehicle, an unmistakable design DNA and groundbreaking use of technology,” says Niels Henrik Horsted, LEGO Technic marketing director.

The LEGO Technic Lamborghini model will be available in LEGO Stores beginning June 1, with additional distribution beginning Aug. 1.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.