LEGO Trolls Construction Sets to Launch with 'Trolls World Tour'

There’s a colorful new crew getting the LEGO treatment.

Ahead of next year’s animated musical Trolls World Tour, Universal Brand Development and the LEGO Group officially revealed the LEGO Trolls line. Characters from DreamWorks Animation’s popular franchise will be reimagined as minifigures in sets inspired by scenes from the upcoming film. The addition of Trolls adds to an expansive licensing partnership between Universal and LEGO, which has already spawned sets based on Jurassic World, Voltron, and Back to the Future.

“We are excited to build upon our successful partnership with Universal by adding the popular Trolls franchise into our collection,” says Jill Wilfert, vice president, licensing & entertainment for the LEGO Group. “The first film was a colorful celebration of positivity that appealed to a wide audience, and we see a lot of potential in the Trolls’ universe to inspire compelling, creative play experiences.”

Launched with a feature film in 2016, DreamWorks Animation’s Trolls is a growing global entertainment brand with toys, live experiences, and visual content. The original series, DreamWorks Trolls: The Beat Goes On!, is now streaming on Netflix.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

LEGO Trolls Construction Sets to Launch with ‘Trolls World Tour’

About the author

James Zahn