Lemada Light Industries and Hasbro Games teamed up to expand Rummikub’s reach. Hasbro will have exclusive distribution rights to the game in North America, in addition to its already established Rummikub distribution rights within France.
“This partnership with Hasbro is a monumental moment for our company and for Rummikub,” says Micha Hertzano, Co-Founder of Rummikub. “Joining forces with a global leader like Hasbro opens endless possibilities and ensures that our game will reach even more players around the world.”
Rummikub is a tile-placement game created by Ephraim Hertzano back in the 1950s. Hertzano was inspired by his time spent living in Romania, during a period when card playing was outlawed in the region. He aimed to create a game that had no ties to a specific language or religion so anyone could play it.
“Adding this beloved game to the Hasbro family is a testament to our commitment to timeless classics that bring families and friends of all ages and generations together for fun and meaningful social interactions,” says Brian Baker, Senior Vice President of Board Games at Hasbro.
Hasbro’s Rummikub will be available this fall, with additional plans to expand offerings next year.
