Following news that Illinois-based MAGNA-TILES is expanding its U.S. reach through a deal with Walmart, the company is making waves across the pond.
MAGNA-TILES inked a deal with Wow! Stuff for distribution across the UK. According to Wow! Stuff’s Richard North, this marks the first domestic distribution deal for Wow! Stuff in the UK as it works to extend the reach of the No. 3 brand in building sets and construction.
“Yes, there are copies, as there are of many brand category leaders, but MAGNA-TILES is the original and No. 1 in magnetic construction for a reason … total focus on ‘Meaningful Play,’ innovation in the category and most loved by parents and kids,” North shared on LinkedIn. “I love the detail they’ve gone to in their brand guidelines (they even make us spell their name in CAPS) and in the absolute quality of their product.”
Conceived in a classroom in 1997, MAGNA-TILES sets have become a must-have in the modern toy box, offering great value for money and providing countless hours of screen-free entertainment for kids while being embraced by creative minds of all ages.
Over the past 25 years, the brand has grown from being a darling of educators and specialty retailers to maintaining a presence at major retailers, including Amazon, Meijer, Target, and Walmart.
