Marvel’s Guardians of the Galaxy Licensed Products Set to Explode at Retail

guardians of the galaxy poster 2. jpgToy manufacturers including Hasbro, Lego, and Kiddesigns have developed a wide range across key product categories inspired by Marvel’s Guardians of the Galaxy, which arrives in theaters on August 1. Products include Hasbro’s 10-inch electronic figure, Lego’s The Milano Spaceship Rescue construction set, Funko’s vinyl bobble heads, Rubies Costume Co.’s and Disguise‘s Star-Lord and Rocket Raccoon costumes, and more.

To date, Guardians of the Galaxy has received major mass retailer commitment, including a cross-category pallet program at Wal-Mart, top placement for Hasbro and Lego’s toy lines in all key accounts, and a heavily promoted party goods program with Party City. The Guardians of the Galaxy merchandising program will benefit from Marvel Studios‘ major marketing push for the film that will hit full force beginning later this month.

About the author

Alexi Velasquez

Alexi Velasquez

Alexi Velasquez is an editorial intern for Adventure Publishing Group and assists the editors with the leading trade magazines, The Toy Book and The Licensing Book and online at and As a coffee lover and music enthusiast, she is always up for a new adventure and hopes to travel the world some day. She loves all things One Tree Hill, shopping, and long walks on the beach (or in the city). In her free time, you can find her buried in a fiction novel or scrolling through Tumblr. For more of her daily musings, you can follow her on Twitter at @alexivee.