Mattel Takes UNO Minimalista from Concept to Market in Just 30 Days

Source: Mattel

The No. 1 card game in the world has been reimagined in a slick new package.

UNO Minimalista gives the game a sleek, minimalistic look featuring a streamlined logo against a dark background with simple symbols emblazoned on each colorful card. Originally a fan creation by Brazilian designer Warleson Oliveira, Mattel Games entered into a collaboration to bring the game to market in just 30 days.

Related: Backstory: UNO Racing — A High-Octane Chapter for UNO & International Games

Source: Mattel

The much-buzzed-about UNO Minimalista features the same gameplay that fans have enjoyed for nearly 50 years. The latest incarnation of the game follows recent editions with artwork inspired by Mattel’s 75th anniversary, Masters of the Universe, K-Pop stars BTS, The Office, and Mario Kart.

UNO Minimalista is available to preorder through target.com and will be available at additional retailers this fall.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.