Mattel Celebrates 90 Years of Fisher-Price with a Virtual Toy Museum

Source: Mattel

A new dose of toy history has arrived on Instagram.

To celebrate the 90-year legacy of its iconic Fisher-Price brand, Mattel opened the virtual doors to the Fisher-Price Toy Museum.

The experience features more than 90 different curated exhibits that were created by artist, set designer, and photographer Leila Fakouri to have an authentic museum feel.

Source: Mattel

“The Fisher-Price Toy Museum was inspired by the idea that, whether you were born in the 1950s, 1980s, or 2000s, everyone has a memory of their favorite childhood toy, and many of those are from Fisher-Price,” says Chuck Scothon, senior vice president and global head of infant and preschool, Mattel. “The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments.”

Source: Mattel

The virtual museum features an online gift shop in which visitors can shop for a variety of exclusive items that celebrate timeless toys.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.