DHX Media and Mattel‘s new animated children’s series, Polly Pocket, was picked up by 16 broadcasters internationally. Based on the Mattel toy brand, the series follows Polly and her friends as they go on adventures in a shrunken size, thanks to Polly’s magic locket. Polly Pocket premiered in Canada in July, on DHX Media’s Family Channel and Family Jr, and will roll out globally throughout late 2018 and into 2019.
The additional broadcasters will include Sony Pictures Television’s POP channel (U.K.); RTL Telekids (Netherlands); Kidzone TV (Baltics); Lagardère’s Gulli and TiJi (France), Gulli AFRICA (22 African-French speaking countries), and Gulli Girl (Russia); teleTOON+ (Poland); AMC Minimax (Eastern Europe); vtmkzoom (Belgium); Canal Panda (Portugal); Turner (Italy, Middle East, Turkey and Greece); Star Channel (Greece); kidZ (Israel); SABC (South Africa); and Discovery Kids (Latin America).
The Polly Pocket animated series is part of a co-development, production, distribution, and licensing deal between DHX Media and Mattel for original content inspired by Mattel properties. In addition to Polly Pocket, new animated series from the collaboration include Bob the Builder, Fireman Sam, and Little People.