The World of Barbie is hitting the road — literally.
The ticketed, 30,000-square-foot interactive attraction from Mattel and Kilburn Live was first announced back in May and features life-sized installations and photo ops for families to enjoy. For the global debut, World of Barbie set up shop in a stand-alone space at Square One in Mississauga, Ontario, Canada. The exhibit opened today.
“World of Barbie is an exciting immersion into the lifestyle of Barbie, where guests can step into her world, and discover and revel in installations that are meticulously curated to cultivate dreams,” says Julie Freeland, senior director of Location Based Entertainment, Mattel. “Fans of all ages can imagine endless possibilities for themselves while walking in her footsteps as a scientist, designer, news anchor, astronaut, and much more.”
Following its debut in the Toronto market, World of Barbie will make stops in several North American cities, including Chicago, Dallas, and New York.
Interactive features at the World of Barbie include:
- Barbie Dreamhouse: Guests can explore exquisitely designed rooms in this iconic Dreamhouse complete with a patio and ball pit pool
- Interior Design Studio: This space features designer vignettes of a hobby room, a lounge, a kitchenette, and a beauty studio
- Barbie Laboratory: From a Barbie-styled periodic table to microscopes and chemical reactions, every fan can discover their inner scientist in this laboratory
- Music Production Studio: Guests can play DJ, try out instruments from Barbie, and move to the beat of some epic tunes
- Barbie Interstellar Airways: Visitors can travel among the stars aboard this one-of-a-kind space shuttle, track objects on radar and report back to mission control
- Fashion Runway: A fashionista’s dream come true! Guests will be able to walk a pink carpet and pose inside one of six iconic Barbie boxes
- Barbie TV Center: Visitors will have an opportunity to interview guests, deliver the weather report, and broadcast breaking news complete with a teleprompter on the set of The Barbie Show
- Camper Van: Fans can take the driver’s seat in this full-size camper van, built by leading car customization shop, West Coast Customs, or simply relax in a hammock
- World of Barbie Museum: This installation will showcase the evolution of Barbie via a style gallery that features the Barbie dolls and Dreamhouses from different decades and an array of her vintage cars
- World of Barbie Café: Guests can take a pause for some sweet treats and enjoy afternoon tea in true Barbie style. Online reservations are available with select VIP ticket purchases. Walk-up guests may be served on a space-available basis
- Barbie Dreambuilder: Exclusive to World of Barbie, this experience allows guests to create their very own customized Barbie set. Unleashing their creativity, fans can select from dozens of dolls, fashions, and accessories to build a set as unique as they are.
Ticket information, pricing, and additional tour dates can be found on the World of Barbie website.
