by RICHARD DICKSON, president and chief operating officer, Mattel
In March, as families around the world began navigating how to balance working and playing from home, we launched the Mattel Playroom, a free online destination that offers parents and caregivers activities and content from our iconic portfolio of brands, along with play-from-home information and tips, to be a valuable resource for them.
As we head into the holiday season, and families continue to spend a significant amount of time at home, we want to ensure that the Mattel Playroom continues to provide consumers with timely activities, information, and tips. Starting today, we have transformed the online destination into a holiday hub, offering:
- Holiday-themed crafts, including new printable holiday cards from Barbie, Hot Wheels and Thomas & Friends, as well as a step-by-step guide for building your own Barbie Cookie Dreamhouse.
- Ideas for holiday decorations and play, including instructions on how to incorporate dolls into holiday décor, recommendations on how to host an ugly sweater party with your toys and suggestions on how to create a winter-themed race with your Hot Wheels, to name a few.
- Holiday-themed content from American Girl, Barbie, and Thomas & Friends, among others. For example, American Girl’s The Perfect Present follows Rebecca as she searches for the perfect gifts for her loved ones.
- Insights from Mattel’s play experts on how to manage the inevitable holiday stress, and ideas on creative ways to give back this season.
Today’s holiday update is just the beginning and we plan to regularly introduce new festive content over the coming months.
After nearly a year of uncertainty, we know families are looking forward to the holidays, and that parents and caregivers are proactively seeking ways to bring the seasonal joy to their children. Our goal is for the Mattel Playroom to play a part in that.