2025 marks She-Ra’s 40th year of fighting evil and restoring peace to Eternia. Mattel celebrates this heroic milestone by revealing its first-ever She-Ra Barbie Doll.
The Barbie brand expands with a commemorative doll honoring the legendary heroine from Masters of the Universe. This She-Ra collectible features Adora’s likeness and celebrates the 40th anniversary of her iconic appearance from the ‘80s TV series.
The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and winged headpiece. The heroic princess also comes ready for battle with gold cuffs, a flowing, ready cape, and the Sword of Protection.
The Barbie Masters of the Universe Princess of Power She-Ra doll will launch exclusively at Mattel Creations June 18 at 9 a.m. Fans can further expand their Masters of the Universe collections with collectibles from mattel.com.
BARBIE MASTERS OF THE UNIVERSE PRINCESS OF POWER SHE-RA

The first-ever She-Ra Barbie doll wears her signature satin white dress, gold boots, and winged headpiece. Honoring She-Ra’s 40th anniversary, this doll comes ready for battle with gold cuffs, a flowing ready cape, and the Sword of Protection.