Mattel is driving excitement for its new Hot Wheels Speed Snap Track System by partnering with a fellow snap expert: World Champion quarterback Russell Wilson.
Wilson and his five-year-old son, Win, test-drive the new system in “Snap to Play,” an action-packed ad campaign. In the spot, Win highlights the ease of building with the speed-snap design by creating epic racetracks without his father’s help. Now fired from the pit crew, Wilson celebrates his newfound time by transforming into a race announcer, narrating Win’s loops and stunts as he zooms around the playsets. Fans can watch the advertisement now on YouTube.
Announced last May, the Speed Snap Track System is the first major update to Hot Wheels’ iconic orange tracks since 1968. The collection debuts new snap-together connectors to make it easier for kids to design and build the playsets independently. The initial line includes the Boosted Jump Speedway Kit, which features an epic ramp to catch some air; the Triple Loop Speed Kit, sporting three loops kids can customize; and packs of individual straight tracks.
“In football, every great play starts with the snap, and at home, it’s no different. One snap, and it’s game on with my kids,” said Wilson. “Being a dad is one of the greatest joys in life, and I love watching my kids grow. I love how the Hot Wheels brand helps my kids build confidence and express their creativity with the new Speed Snap Track System. The track is designed to allow kids to set it up and clean it up all on their own, which is a win for parents, too!”
In addition to the campaign, the Speed Snap Track System will take center stage in a new digital series, Track Creator Showdown. Airing on Hot Wheels’ YouTube channel, this competition series challenges kids to use the new tracks, household items, and quick thinking to tackle timed trials. New episodes will release every week on Fridays at youtube.com/hotwheels.
The first Speed Snap Track System playsets and packs are available now at Walmart, Target, and Amazon. For more information, visit hotwheels.com.
HOT WHEELS TRACK CREATOR TRIPLE LOOP SPEED KIT
Kids can learn STEM concepts while building three unique tracks to race their Hot Wheels cars on. The set includes one inline loop with a kicker and two inline loops, and can be added to other track sets.
