Mattel Teams with WWE for Creative New Toys

Mattel and World Wrestling Entertainment Inc. (WWE) have teamed up to let fans create their own action with two new products: WWE Create a Superstar and WWE Create a Ring. Now fans can build their own or recreate a famous match-up (for example, one from WWE’s recent SummerSlam) utilizing their WWE Superstar and whatever ring configuration they desire.

Recommended for ages 6 and up, WWE Create a Ring lets kids mix and match more than 30 parts—such as turnbuckles, ropes, mats, and more—for their own customized ring.

WWE Create a Superstar, also recommended for ages 6 and up, lets kids build their own superstar by switching around body parts. The mixable, matchable battle gear includes masks, capes, weapons, armor, removable tattoo decals, and more.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.