McDonald’s is encouraging children worldwide to “Smurf the Earth” this summer with a 28-day Happy Meal campaign featuring 16 iconic Smurf designs. Smurf-themed packaging on healthy Happy Meal offerings, such as Apple Dippers and milk, will promote healthy eating decisions for children.
Within the U.S., McDonald’s has partnered with The Smurfs and Keep America Beautiful (K.A.B.) to put digital codes on the back of Apple Dippers packages that can be entered online at happymeal.com. For every code that is entered on the website, McDonald’s and K.A.B. will plant a tree (up to 100,000) in national forests across the country. Similar environmentally friendly promotions will take place at McDonald’s global locations.