Meet Hexapillar: Target’s Robotic Gift Card

Innovation First and Target teamed up to create the Hexapillar gift card. The newest addition to Target’s 2,000-plus gift card archive, the Hexapillar gift card is a robotic caterpillar that flies. The gift card/bug is a collaboration between the design teams at Target and Hexbug, which specializes in micro robotic creatures.

Derived from the Hexbug Nano—the autonomous robotic critter that behaves like a real bug—the Hexapillar features a caterpillar that transforms into a butterfly. The gift card launched in stores last week and can be found in the stationery, toys, and electronics departments until the end of the year.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

About the author

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.