Meijer will host the first Next Great Toymaker contest, an opportunity for two small U.S. toymakers to have their creations selected and sold on this holiday season.

Finalists will be selected by a panel of Meijer judges and chosen based on criteria including uniqueness, educational relevance, creativity, and quality. All toys eligible must be designed for children ages 1 through 3 or 4 through eight.

The contest is open to all small U.S. toy companies and entrepreneurs, with an employee base of 50 or fewer people.

More information about the contest, including how to enter, is available at

This post was originally written by Gigi Rubin and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.