Melissa & Doug is taking more steps toward its commitment to Project Restore.
To celebrate Global Recycling Day, the toy company has joined the Sustainable Packaging Coalition and How2Recycle, a membership-based collaborative that supports making packaging more sustainable. The organization’s How2Recycle label program began in 2008 and aims to take the guesswork out of recycling by providing clear and standardized labels that enable companies to convey to consumers how to dispose of a package.
The partnerships further advance Melissa & Doug’s goal for 95% of its product packaging to be curbside recyclable by the end of 2025. The company plans to begin rolling out How2Recycle labels on its packaging by the end of this year.
“Creating high-quality, timeless toys that can be passed down from generation to generation has always been our mission. By keeping toys — and their packaging — out of landfills, we reduce waste and contribute to a healthy planet, laying a better foundation for generations to come,” says Bridgette Miller, chief marketing and sustainability officer of Melissa & Doug. “We know parents are looking for ways to take meaningful action during this time of environmental uncertainty, so we are thrilled to partner with the Sustainable Packaging Coalition to help educate consumers through its How2Recycle program.”
Melissa & Doug launched Project Restore last August with a mission to increase the availability and quality of recycled materials and create packaging that is good for both people and the environment. The company already takes part in responsible supply chain management and uses mainly sustainable materials, including wood and paper, in most of its toys.
