MGA Entertainment Opens New Offices to Expand European Reach

Source: MGA Entertainment

MGA Entertainment (MGAE) is extending its reach in Southern Europe with the opening of three new local offices.

“I’m excited to announce that MGAE has opened offices in France, Italy, and Spain,” says MGAE Founder and CEO Isaac Larian. “MGAE continues to see significant growth in our international territories, and this new strategic direction will help to deepen our reach and bring us closer to our business goals while also providing direct support to retailers in the region.”

Former Bandai Sales and Marketing Director Mila Gonzalez will manage Iberia and Spain while former Melissa & Doug and Schleich Managing Director Thierry Thivolle will lead the office in France. Filippo Agnello, formerly of Mattel, will head operations in Italy.

The new offices will help MGAE to take control of direct representation and sales for its products throughout the region.

This fall, MGAE will debut a host of new products from its Little Tikes and L.O.L. Surprise! lines in addition to new brands including Rainbow High and Lilly Tikes.

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James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.