Miniland is celebrating big for Earth Day this year.

The company is expanding its line of eco-friendly toys and reduced its average emissions by almost 9% this year.

“We are really proud of our efforts to become more eco-conscious,” says Clara Roque, National Sales Manager for Miniland USA. “Climate change currently represents the greatest environmental, social, and economic threat to the planet. That is why Miniland has decided to take a step forward to support the planet and be one of the few Spanish companies that voluntarily calculates the Greenhouse Gas Emissions derived from its activity. In addition, this calculation is verified by an external audit company and registered in the National Registry of Carbon Footprint.”

Source: Miniland

Miniland’s line of sustainable toys is made with eco-friendly materials, including reclaimed wood, natural fir fibers, bioplastic made from sugarcane, and more. The new additions to the collection include knitted doll outfits made from recycled material, sensory balls made of rubber, and Towering Wood Stones made of ethically sourced wood.

Related: Green Games Guide Reveals Ways to Make Tabletop Games More Environmentally Friendly

“Our brand mission has always been to encourage respect, kindness, and acceptance among young children so that they can become open-minded and accepting adults,” Roque says. “Treating the earth with that same level of respect is the drive behind everything we do.”

Miniland will be giving away $500 worth of the new toys on its social media to encourage sustainability awareness and green play.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

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