Miniso is expanding its Disney and Pixar offerings with the global launch of a new Toy Story 5-inspired collection, marking the first collaboration between the retailer’s original Yoyo character and a Disney or Pixar property.
The collection debuted June 19 and is arriving in Miniso stores worldwide throughout the summer. The assortment includes more than 100 products spanning collectible figures, plush, vinyl plush toys, surprise collectibles, accessories, and lifestyle items inspired by Woody, Buzz Lightyear, Jessie, and other characters from Disney and Pixar’s Toy Story franchise.
Miniso's Toy Story 5 collection includes collecibles, plush, and more. | Source: Miniso
These collectibles feature Andy from Toy Story dressed as popular characters. | Source: Miniso
A key component of the launch is the new Yoyo and Disney and Pixar’s Toy Story 5 collection, which features more than 30 products. The lineup combines Miniso’s proprietary character with recognizable elements from the upcoming film and includes surprise collectibles and vinyl plush charms. The collaboration represents the first time Miniso has paired one of its original IPs with a licensed entertainment franchise.
To support the launch, Miniso is hosting activations in several markets worldwide. In Australia, the company opened a Yoyo and Disney and Pixar’s Toy Story 5 experience zone in Melbourne, while installations and themed retail experiences are also appearing in Indonesia, Vietnam, China, and the U.S.
In New York City, Miniso is showcasing Yoyo’s first U.S. exhibition, featuring life-sized displays inspired by the collaborative collection.
The launch continues Miniso’s strategy of pairing licensed entertainment brands with its growing portfolio of original characters as the company expands its global IP-driven product offerings.
Learn more at miniso.com.
