Miniso expands its presence in New York City with a public exhibition featuring its original IP, YOYO. Starting June 20, YOYO will appear as a large art installation at The Oculus at the World Trade Center.
Developed by Miniso, YOYO is a proprietary IP that celebrates themes of friendship, joy, and day-to-day experiences. This collectible brand features signature pumpkin-shaped heads and minimalist dot eyes. Each character is bursting with its own personality, offering unique collectibles for consumers worldwide.
This summer, Miniso is launching the YOYO Small Yet Significant Exhibition at one of New York’s most recognizable landmarks. This installation has 50 5-foot-tall figures and a towering 40-foot inflatable spanning classic and newly released YOYO collections. The exhibit also showcases a series of designs made in collaboration with global artists, creators, fans, and community groups.
Beyond the art installation, consumers can see more YOYO figures and collectibles at Miniso locations. In stores, collectors will find various mystery box series, with each assortment featuring different themes and collectibles. YOYO’s most popular Surprise Icon Box series includes the Tilted Head Collection and the Cupid Ring Collection.
Consumers can view the exhibition at The Oculus at the World Trade Center from June 20 to July 18. For more information about Miniso brands and collaborations, visit miniso.com.
