A quartet of Avengers is getting a high-octane upgrade as it rolls into the arena for “The Greatest Show on Dirt.”
Feld Motor Sports and Marvel have teamed up to bring fans four new Marvel Monster Jam trucks. The trucks will face off against familiar favorites this summer starting in London, with additional trucks debuting later this year across the international route. The initial Marvel-inspired lineup consists of Spider-Man, Iron Man, Black Panther, and Thor. Each truck is designed with a unique body sculpt and special features to encourage crowd engagement.
The Thor Monster Jam truck features the God of Thunder’s helmet and cape, along with a giant version of his mighty hammer, Mjölnir. The majestic purple glow of Wakandan vibranium is unmistakable on the Black Panther Monster Jam truck. Tony Stark’s sophisticated and sleek metal suit inspired the Iron Man Monster Jam truck, complete with his iconic Arc Reactor. The Spider-Man Monster Jam truck features classic red and blue colors complete with a gigantic spider icon.
“Through the collaboration, we were able to create one-of-a-kind Monster Jam trucks that represent Marvel Super Heroes,” says Juliette Feld Grossman, Chief Operating Officer, Feld Entertainment. “Fans are going to see their favorite Marvel characters in a new light and see Monster Jam trucks characterized, developed, and performing on the track. These newly designed trucks are going to bring a different level of excitement at the live event for our fan base.”
“We had absolute trust with Feld Entertainment,” says Brian Crosby, Director, Marvel Themed Entertainment Development. “We knew that as we translated the Marvel Universe of characters into monster trucks, Monster Jam would take great care of that vision and interpret them in a totally new way, which is going to be fun and exciting for fans to experience our iconic characters.”
The Spider-Man, Iron Man, Black Panther, and Thor Monster Jam trucks will make their debut at London Stadium on July 15. For a closer look at what else lies ahead for Monster Jam — including new products from Spin Master, Sunny Days Entertainment, and Rubies — check out “Full-Throttle Fun” in the 2023 Licensing & Entertainment Issue of The Toy Book on June 13.
