Moonbug, Thinkway Toys Partner for 'Morphle'

Thinkway Toys inked a deal with Moonbug Entertainment to become the master toy partner for the preschool series Morphle.

Launched on YouTube in 2011, Morphle is a magical red creature who goes on adventures with his friend Mila. Popular among kids ages 2-5, the 180 episodes are distributed in six different languages, and the story-led series encourages curiosity, imagination, and kindness. The series is now available on over-the-top (OTT) streaming platforms and services including Netflix, Amazon Fire TV, Apple TV, and more. It is estimated that nearly 20 million households viewed at least one episode of Morphle in the fourth quarter of last year.

“This is a really important moment in Morphle and Moonbug,” says Renè Rechtman, CEO and co-founder of Moonbug Entertainment. “Collaborating with a great partner like Thinkway to ‘morph’ the magic of the series into imaginative new toy lines is sure to delight our young fans, and further champion the success of digital-first entertainment franchises.”

Known for breaking into the toy industry with a line of toys based on Disney•Pixar’s Toy Story in 1995, Thinkway Toys looks for potential trends to develop early on.

“The stats speak for themselves,” says Albert Chan, CEO of Thinkway Toys. “We are onto something big with Morphle and are looking forward to doing some really cool stuff with Moonbug — the future for this magical red creature is looking bright.”

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Moonbug, Thinkway Toys Partner for ‘Morphle’

About the author

James Zahn