The Magic Mixies get animated | Source: Moose Toys
Surprise! Moose Toys is extending the reach of its Magic Mixies brand by bringing it to millions of households via Netflix.
After amassing more than 12.7 million views for its Magic Mixies content on YouTube, Moose Toys created two Magic Mixies specials that are available on Netflix beginning today. The specials include content from the first two seasons of Magic Mixies and follow the adventures of Sienna, a young girl who unlocks a glittering pathway to Mixia, a mystical land filled with magical creatures.
“Following the success of our first property on Netflix, Heroes of Goo Jit Zu, Magic Mixies is the latest Moose Toys original brand that has taken off beyond the toy aisle,” says Moose Toys Chief Commercial Officer Ronnie Frankowski. “Its entertainment and licensing extensions have translated into incredible sales and helped fuel growth for the property. Kids can’t get enough Magic Mixies, so we’re giving them more to love with engaging and fun licensed consumer products and entertainment, now on multiple platforms. We’re thoughtfully expanding our collaborations, and continuing to push our creative content is an important step in solidifying the entertainment appeal of the brand.”
For more on Moose Toys’ 2023 lineup and plans for growth, check out The Toy Book‘s 2023 State of the Industry Q&A with Chief Marketing Officer Belinda Gruebner.
