Ahead of Spielwarenmesse in Nuremberg, Moose Toys is unveiling early details on a beast of a licensing deal.
The company behind Magic Mixies, Beast Lab, and Cookeez Makery inked an exclusive partnership with MrBeast (Jimmy Donaldson) for a new line of collectible action figures that Moose says is “overlayed with incredible, never-before-seen innovation.”
This will be the most anticipated launch of the year. MrBeast is wildly iconic and the biggest influencer on the planet. By combining his unique brand of innovation with our Moose WOW, we created a phenomenal line of products that will be highly sought after. We’re incredibly honored he entrusted Moose as a partner and co-creator.”
MrBeast is widely known for his philanthropy and massive reach as a digital creator on YouTube where his channel boasts more than 234 million subscribers and more than 42 billion lifetime views.
Moose worked in close collaboration with MrBeast to co-create the new line of toys that captures the ferocity of his brand with its bright blue and fuchsia panther logo. The line features his panther character designs across collectibles and action figures in multiple scales, finishes, and color combinations.
The MrBeast line will debut this fall at major retailers worldwide.
Could a MrBeast Lab be on the way?
For more industry happenings and a preview of products in the pipeline, look for the 2024 edition of The BIG Toy Book next month. Not a subscriber? Sign up today and celebrate 40 years of The Toy Book with a six-issue subscription to North America’s leading trade publication serving the toy industry for just $40.
