Neat‐Oh! announced its record‐breaking growth in North American sales for 2011, showing a 50 percent jump over 2010. This year, Neat‐Oh! is launching six new brands, three toy brands, Dinosaur, Neat‐Oh! Full Throttle and Farmland, and three back‐to‐school brands: Blossom Bags, Go Sport, and The Picnic Lunch Box.