Corus Entertainment’s Nelvana has entered into a new licensing agreement with MGA Entertainment.
Nelvana, an internal producer, distributor, and licensor of children’s animated and live-action content, will exclusively represent MGA franchises such as L.O.L Suprise!, Bratz, Rainbow High, Little Tikes, and MGA’s Miniverse in Canada.
Nelvana will handle all consumer product licensing, marketing, and retail support for these brands, as MGA Entertainment aims to grow its brands across categories beyond toys in the country.
“Our Nelvana licensing team has experienced impressive success growing brands through Canadian licensing and retail programs and we are delighted to welcome MGA Entertainment’s juggernaut brands to our portfolio,” says Carly Slack, Director, Licensing, Retail & Marketing, Nelvana. “MGA is a master of innovation, creating acclaimed brands such as L.O.L. Surprise!, Bratz, and Rainbow High, rebuilding beloved Little Tikes, and launching new properties such as MGA’s Miniverse. We’re really excited to work together and find new and creative ways to further brand affinity among fans in Canada.”
