A joint venture between Mitsubishi, TOMY, and SEGA team up to launch Gacha and Catch, a pop-up store and interactive arcade. The limited-time immersive pop-up begins Nov. 22, 2025, at the Promenade in Santa Monica, California.
Guests can enjoy two classic Japanese arcade experiences: SEGA’s UFO Toy Catcher, a claw machine, and TOMY’s Gacha, a capsule toy vending machine. Both machines and companies are icons of Japanese arcade culture.
Gacha machines, which dispense collectible toys in plastic capsules, originated in Japan in the 1960s and have become a pop-culture staple, offering surprise and instant reward. TOMY popularized the format with its Gacha brand. It now features thousands of miniature figures and seasonal exclusives collected from around the world.
SEGA’s UFO Catcher claw machines bring the excitement of Japanese arcades to the Gacha and Catch pop-up. | Source: Gacha and Catch
TOMY’s iconic Gacha machines dispense exclusive collectibles at the pop-up. | Source: Gacha and Catch
SEGA’s UFO Catcher, first introduced in the 1980s, modernized the traditional claw machine with improved mechanics, brighter displays, and high-value licensed prizes. The design helped transform arcade spaces into entertainment destinations and remains a core part of SEGA’s amusement business.
The pop-up features more than 100 gacha capsule machines, more than 300 exclusive prizes, and several UFO Catcher claw machines. Visitors can win plush toys from franchises like Sonic the Hedgehog, Demon Slayer, and Dan Da Dan.
Special events for the grand opening take place Nov. 22-23. Visitors can win exclusive prizes, including tokens for the UFO Catcher and Gacha machines.
For more information, visit Gacha and Catch’s official website.
